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Work
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Project:
Cyber Monday Tentpole Campaign
Client:
Coursera
Description:
Black Friday and Cyber Monday are two of Coursera’s biggest opportunities to bolster its user base and income before the end of the year. When they decided to create a tentpole campaign built around these affinity moments, I was brought on to serve as a core copy partner — supporting a full-funnel initiative that spanned paid social, CRM, landing pages, video, and social.
The result was a globally unified campaign executed across Coursera's marketing ecosystem.
Project:
Client:
Coursera
Description:
Online course provider Coursera partnered with Huron Consulting Group to interview over 55,000 learners across 190 countries to better understand how the platform helps learners achieve their career and personal goals. The result was the 2023 Learner Outcomes Report—the most comprehensive proof-of-concept study executed to date. I was tasked with providing content strategy support for the project, and helped produce copy that was on-brand and informative.
Project:
Client:
CodePath
Description:
CodePath is a nonprofit working to create the most diverse generation of engineers, CTOs, and founders through industry-vetted courses and career support centered on the needs of Black, Latino/a, Indigenous, and low-income students. When they needed a sizzle reel to highlight their mission and accomplishments in South Florida, they enlisted me to write the script and storyboard.
Project:
Client:
Coursera
Description:
Coursera’s logged-out homepage—responsible for nearly $90M in ARR—needed a fresh approach that better reflected the platform’s evolving identity. Working alongside a team of designers and brand stakeholders, I helped plan and execute the copy direction for a full-scale redesign that replaced a static banner with a modular carousel. My role focused on aligning voice and tone with the updated specs and brand standards, all while refining headlines and CTAs for impact. The result was a more flexible, campaign-ready homepage that boosted engagement across key initiatives.
Project:
Client:
emBRAZEN Wines
Description:
Nascent wine brand emBRAZEN wanted to kick off its inception with a bang, and what better way than with augmented reality? So we teamed up with a team of engineers and voice actors to concept a label that talked back, even before the first sip.
Project:
Client:
EMBRAZEN Wines
Description:
When EMBRAZEN wines first stepped on the scene, they wanted to make a statement, and they weren't afraid to crack a few eggs to make an omelette. This Instagram post served as a clarion call for all like-minded women to come together and conquer.
Project:
How this music streaming firm is prioritizing privacy and creating a better user experience
Client:
Think with Google
Description:
Think with Google is an informative service created by Google to help marketers stay informed about the latest in advertising. One of their cornerstone offerings is a weekly newsletter. This 500 word email snippet summarizes a particular newsletter on music streaming service Pandora and how they're prioritizing privacy while creating a better user experience.
Project:
Charles Burack poetry book release party
Client:
JFK University
Description:
When JFK University faculty member Charles Burack released his debut book of poetry, the school held a book release party to celebrate. Poems by the inimitable Mr. Burack, event page by your's truly.
Client:
Description:
JFK University wanted to highlight one of it's standout staff members – Dr. Alette Colbe-Temple – who overcame cerebral palsy to become one of the school's most lauded professors and philanthropists. I had the pleasure of interviewing her and putting together a write-up detailing her life journey.
Project:
Unified Chrome Browser management from the cloud
Client:
Google Cloud
Description:
Google Cloud wanted to highlight their new Chrome Browser management system and encourage enterprise clients to utilize this unique feature for their business. I was tasked with crafting copy for the product page with the aim of piquing interest and encouraging trial.
Project:
Sterling Vineyards / Toronto International Film Festival partnership post
Client:
Sterling Vineyards
Description:
The prestige of the Toronto International Film Festival and the luster of Sterling Vineyards converge in this partnership post, highlighting Sterling as the official wine of the ultra-elegant soiree.
Project:
EMBRAZEN Influencer Partnership
Client:
EMBRAZEN Wines
Description:
In their quest to unite women the world over, EMBRAZEN wines enlisted the help of various influencers to help tell their story. For this post, we worked with influencer @kikhaly and featured two of her favorite things: a good book and tasty glass of red.
Project:
Power your frontline workforce with the cloud
Client:
Google Cloud
Description:
Google Cloud wanted to target frontline workers (nurses, police officers, sales teams etc.) and encourage them to utilize Google's new cloud offerings on the job. I helped craft copy for the landing page, which was created to highlight the various use cases and benefits for workers on the move.
Project:
Work safely in the cloud with Chrome Enterprise
Client:
Google Cloud
Description:
When Google Cloud released a range of products aimed at enterprise solutions, they needed a product page that would help convey value. After collaborating with product marketers, PgM's, and engineers, I was able to craft copy that covered the benefits of Enterprise solutions for both individuals and businesses.
Project:
More ways to delight your customers
Client:
Uber for Business
Description:
Uber Central is an Uber product designed for companies to coordinate courtesy rides for customers and guests. To highlight feature updates and additions, I collaborated with the product marketers to craft a blog post around new offerings.
Project:
UC Santa Cruz Silicon Valley Course Catalog
Client:
UC Santa Cruz Silicon Valley
Description:
UCSC Silicon Valley is an extension of UC Santa Cruz, and offers classes to those looking to progress in bioscience, business, and tech. For this project, I collaborated with Dean Rodgers to ghostwrite the Dean's Letter, and copyedited course descriptions throughout the catalog.
Project:
Google Maps Platform: Last Mile Fleet Solution
Client:
Google Maps
Description:
When Google Maps Platform rolled out their enterprise solution, they needed a practical, relatable video of the product in action. I collaborated with the Product Marketer and Brand Managers to write the script and help source stock footage to build out the narrative.
Project:
Inside Google Marketing: 3 rules driving our holiday retail strategy (Twitter post)
Client:
Think with Google
Description:
The holidays are a critical time of year for most brands, as consumers look to check items off their lists. This Twitter post links to an article highlighting three retail strategies to help businesses put their best foot forward during this time of year.
Project:
Client:
Cheshire Moon Inc.
Description:
In East LA, children don't have much to look forward to. Underrepresented and underserved, they often turn to crime in order to make ends meet. This case study is the story of Paula Christensen and her mission to encourage at-risk youth to move to a different tune.
Project:
Client:
19 Crimes
Description:
International wine company 19 Crimes wanted to garner more attention on social, so we staged a nationwide contest calling on followers far and wide to pit their wits against riddles of our choosing. I crafted the riddles, my design partner crafted the graphics – hilarity ensued.
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